Playing The Game

A meeting between theories and practices of videogaming

Milan, Italy – October 27th, 28th 2012 – Free Entrance

Independent video games, music and art

On October 27th and 28th first Playing The Game event will be held in Milan, at Spazio O’ in Via Pastrengo, an event which serves as a meeting point between production practices, use and (re)interpretation of the video game medium.

The event will take place within the context of IF – Immagina il futuro, promoted by the Province of Milan and the Chamber of Commerce, with the collaboration of NABA Nuova Accademia di Belle Arti.

The event will be organized in four main thematic areas and will explore different aspects of the universe of video games, from the most practical ones to those which are strictly related to academic and artistic topics. Specifically, the sections of the exhibition will be:

  • Indie Games – Dedicated to the promotion and popularization of independent video games culture. Will be presented independent projects realized by Brendon Chung, Robert Yang e XRA, characterized by a minimal, avant-garde look, selected by Santa Ragione.
  • Homebrew – Curated by Lucio Campani (GamesCollection). There will be a wide selection of amateur titles developed on platforms of the past, all freely playable during the days of the event.
  • Game Art – Exhibition itinerary structured in a series of works deliberately contaminated with video game suggestions in which you will notice languages and themes of this imaginary. The selection will include works by Matteo Bittanti, Emanuele Bresciani, Marco Mendeni, Shinji Murakami, Kenton Sheely, TonyLight and VjVISUALOOP.
  • Videogame MusicAndrea Babich and Fabio “Kenobit” Bortolotti, creators of Outcast Sound Shower, will attend the Saturday evening with an innovative dj‑set made by video game consoles.

Will be organized lectures and panel discussions that will cover various topics concerning Game Studies and video games, as well as meetings with Italian independent developer who will present their projects to the public.

You are seeing the 2012 event: Details about present initiatives →

Playing The Game

Saturday, October 27th 2012, 12:00 – 21:30
Sunday 28th, 12:00 – 19:00


Spazio O’, 12 Via Pastrengo, Milan

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Creative Director

Paolo Branca


Francesco Alinovi
Paolo Branca
Lucio Campani
Santa Ragione

Press Office

Luca Papale