About

Playing TheGame retrogaming room
Playing The Game produces books, events, showcases, workshops and game jams that explore video games from multiple viewpoints, from cultural to professional perspectives, and creates networking and training opportunities with obvious benefits for the social‑economic system.

Starting in 2012, Playing The Game has organized over thirty successful events. It has hosted personalities from Ireland, Malta, the Netherlands, Spain and Switzerland—reflecting the branched network of relationships that the platform has developed.

Playing The Game is your ideal partner to create video games projects. Contact us →


Who we are

Paolo Branca from Playing The Game

Playing The Game is run by experts in project and event management.

Paolo Branca (Milan, Italy, 1981) is the founder of Game Design Week and Playing The Game. Paolo specialises in projects related to video games, having produced audiovisual performances, videos, art and interactive installations. His work has been shown at exhibitions including Playlist in Spain and Belgium, Italians Do It Better!!, at Venice’s Biennale, Atopic Machinima Film Festival in Paris and Nam June Paik Summer Festival at the Nam June Paik Art Center in South Korea.
Paolo authored Super Mario. L’icona Nintendo e i suoi mondi (Apogeo, Gruppo Feltrinelli), Textural Videogames: Universes of Emotional Experience, Nativi Videoludici and other editorial initiatives. He has participated in several festivals and events in Italy, Spain, Belgium, France, Turkey and the U.S.

Filippo Lorenzin (Padua, Italy, 1989) is the curator of Playing The Game. He studied at Accademia di Belle Arti in Venice and at IUAV. An independent curator and critic of contemporary art, he’s mainly interested in the relationship between art, technology and society, following a cross-disciplinary path converging disciplines including anthropology, psychology and history.


Playing The Game has also developed partnerships and collaborations with several institutions and festivals, such as: AESVI, Digicult, Digitale Werkplaats’s-Hertogenbosch, D’Ars Magazine, Far East Film Festival, IED Istituto Europeo di Design, IndieVault, Jheronimus Bosch 500, Ludicious – Zurich Game Festival, Multiplayer.it, NABA Nuova Accademia di Belle Arti, POLIMI Game Collective (Politecnico di Milano), PONG – Playlab fOr inNovation in Games (Università degli Studi di Milano), Pro Helvetia – Swiss Arts Council, Santeria Srl, Spazio O’, That’s Contemporary, Todays Festival, Toolkit Festival, Udine3D Forum, and many others.